Most families would agree that eating a hamburger is a normal and appropriate thing to do at dinner, but Carl’s Jr. has turned an American past-time into sexual foreplay with its string of salacious advertisements. [1]
The burger chain used to be known as a family franchise, but recently began targeting, teenage males with lust-filled commercials, and in the past they have showcased both Paris Hilton and Kim Kardashian in overtly raunchy roles in order to garner attention for their product.
The new advertisement for their Southwest Patty Melt features 19-year-old model Kate Upton sweating and stripping off her clothes while suggestively consuming a burger. The ad far from family friendly, especially when the young starlet straddles the burger bag and places her hand between her legs, all while nearly exposing her breasts.
Andy Pudzer, who is the CEO of CKE Restaurants, the parent to Carl’s Jr. and Hardee’s told USA Today [2] that, “The first thing you have to do is get people to watch your ads. I guarantee you there will be a very small number of young guys fast-forwarding through this ad."
A longer, racier version will be featured on their website further adding to today’s culture meltdown.