The Washington Times's Jennifer Harper [1] picked up on a new study [2]
from the non-partisan Center for Media and Public Affairs showing
President Obama getting much more flattering news coverage from ABC,
CBS and NBC (46% positive vs. 54% negative) during his first year in
office than did Presidents Reagan, Clinton and George W. Bush, all of
whom received roughly three times more bad press than good from those
same broadcast networks.
But one network did offer scrutiny roughly equal to that provided by
the old networks in the past, according to CMPA: the Fox News Channel.
Reviewing the first thirty minutes of FNC's Special Report with Bret
Baier, CMPA found roughly three times more negative coverage of Obama
(78%) vs. positive coverage (22%) during 2009. This compares to the
broadcast networks doling out 74% bad press for Ronald Reagan in 1981
and 77% bad press for George W. Bush in 2001. In 1993, Bill Clinton
fared better than his GOP counterparts (28% positive vs. 72% negative),
but much worse than President Obama. (Chart below the jump).
As the MRC's Tim Graham noted in a just-released special report from MRC, Omitting for Obama [3],
the three broadcast networks were routinely late in picking up on
negative storylines about the Obama administration, and gave paltry
attention to major scandals such as the radical affiliations of
ex-White House aide Van Jones [4], ACORN [5], and the pro-communist musings of then-White House communications director Anita Dunn [6].
Instead, those stories were brought to light by alternative news
sources, such as Fox News, talk radio and the conservative blogosphere,
and then only grudgingly covered by the old media.
The CMPA study seems to validate the same point, as only the
coverage on the Fox News Channel matches the level of scrutiny faced by
previous presidents in their first year. CMPA also discovered that
Obama's level of good press was even higher at the New York Times (54%
positive vs. 46% negative) and the newsmagazines, Time and Newsweek
(53% positive, 47% negative). Adding the networks to the print outlets
gave Obama an overall 49% positive, 51% negative press score, according
to CMPA.
Here's an excerpt from Jennifer Harper's January 26 item [1]:
During the entire first calendar year of his administration, Mr. Obama's mainstream media coverage was almost "perfectly balanced" - he rated 49 percent positive and 51 percent negative evaluations by sources and reporters. That's pretty good compared to his predecessors during their first 12 months in the White house. Previous CMPA studies found that Mr. Bush received only 23 percent positive evaluations in 2001; Mr. Clinton had 28 percent positive evaluations in 1993 and Mr. Reagan had 26 percent positive evaluations in 1981.
"Obama's balanced media coverage in 2009 was still about twice as positive as the coverage received by Bush and Reagan during comparable time periods," the study said.
The proverbial press honeymoon waned with the White House in early summer, the study found. Presidential evaluations from January through April were 59 percent positive then dropped to 46 percent positive from May through July. In the last four months of the year, Mr. Obama received 39 percent positive reviews.
Fox News was never in the Obama fan club, however. Only 22 percent of their stories on Mr. Obama were positive during the year, some of it quite pointed.
"The president's story does not make any sense," said Fox News correspondent Jim Angle on June 3.
"His quest to secure the 2016 Olympics for Chicago failed in spectacular fashion," commented Fox News' Bret Baier in October.
Relations between the network and the White House have been described as "a war" by many news analysts; the Obama administration is not shy about lobbing its own bombs at Fox by questioning its "point of view" as a news organization.
Full disclosure: I worked at CMPA until 1999, and helped the develop
the methodology the Center uses for tallying good and bad press for
presidents.
-Rich Noyes is Research Director at the Media Research Center.