The Obama 2012 campaign didn't even have to pay CNN for helping get
its re-election message out on Thursday's The Situation Room. CNN aired
two uninterrupted minutes of a trailer for a 17-minute Obama campaign
film to be released in the future.
And after the two-minute clip played, CNN saved the Republican
criticism for last. Host Wolf Blitzer's first question after the video
had to do with the trailer's opening line delivered by actor Tom Hanks.
[Video below.]
"It has the look and feel of a Hollywood blockbuster, but it's
really an Obama campaign film," mused Blitzer. The film, while marketed
as a "documentary," is directed by David Guggenheim who was also behind
"An Inconvenient Truth," and is meant to show the accomplishments of
President Obama from his first term.
"Brianna, what jumps out at me in this trailer is the opening line by
Tom Hanks, do we look at the day's headlines or do we remember what we
as a country have been through? Is the campaign really worried that all
the day-to-day headlines are really going to drag down the prospects of
the President getting himself re-elected?" Blitzer asked CNN White
House correspondent Brianna Keilar.
Finally at the end of the segment CNN aired the Republican criticism.
"A spokeswoman for the RNC saying voters don't need a movie trailer or
a documentary to learn about the President's records, blaming him for
unemployment – the unemployment rate, the national debt and for high
gas prices," reported Keilar.
A transcript of the segment, which aired on March 8 on The Situation Room at 4:28 p.m. EST, is as follows:
WOLF BLITZER: We're also right now getting a
first look at the trailer of an upcoming Obama campaign film. It's
called "The Road We've Traveled." It's a 17-minute look at the
President's first-term accomplishments.
(Video Clip)
(Cheering)
(Music playing)
TOM HANKS, narrator: How do we understand this President and his time
in office? Do we look at the day's headlines? Or do we remember what
we, as a country, have been through?
AUSTAN GOOLSBEE, chairman, White House Counsel of Economic Advisors:
The president-elect is here in Chicago and he's named the members of
the economic team. And they all fly in for the first big briefing on
the economy.
DAVID AXELROD, chief campaign strategist, Obama 2012 campaign: What was
described in that meeting was an economic crisis beyond anything
anybody had imagined.
BARACK OBAMA, President of the United States: Our time of standing pat,
of protecting narrow interests and putting off unpleasant decisions –
that time has surely passed.
HANKS: His advisers would ask where to begin, which urgent need would he put first.
Mayor RAHM EMANUEL, Chicago: Which is one, which is two, which is three, which is four, which is five? Where do you start?
JOE BIDEN, Vice President of the United States: If we don't do this
now, there'll be a generation before 30 million people have health
insurance.
ELIZABETH WARREN, Democratic candidate for U.S. Senate, Massachusetts:
If the auto industry goes down, what happens to America's manufacturing
base? What happens to jobs in America? What happens to the whole
Midwest?
BIDEN: Entire national security apparatus was in that room. And now, we had to make a decision, go or not go.
As he walked out of the room, it dawned on me, he's all alone. This is his decision. Nobody is standing there with him.
(End Video Clip)
BLITZER: Brianna, what jumps out at me in this trailer is the opening
line by Tom Hanks, do we look at the day's headlines or do we remember
what we as a country have been through? Is the campaign really worried
that all the day-to-day headlines are really going to drag down the
prospects of the President getting himself re-elected?
BRIANNA KEILAR, CNN White House correspondent: I think, Wolf, if the
campaign had its way that would not be the metric by which they would
want voters to judge President Obama. Instead you see them here really
trying to create enthusiasm and excitement, and really kind of a mood,
by evoking some of these iconic and historic moments that have happened
in the Obama presidency, especially as polls show the campaign is
really facing an enthusiasm gap compared to what they had in 2008. And
I asked White House press secretary Jay Carney today about this
strategy of perhaps avoiding headlines. And he laughed off the
suggestion.
(...)
KEILAR: So Jay Carney joking there about the approach, Wolf, but some
Republicans certainly aren't. A spokeswoman for the RNC saying voters
don't need a movie trailer or a documentary to learn about the
President's records, blaming him for unemployment – the unemployment
rate, the national debt and for high gas prices – Wolf.