February 21, 2012 – This morning, two massive Media Research Center (MRC) billboards totaling 1,684 square feet were hoisted in one of the world’s busiest pedestrian intersections – New York City’s Times Square. The objective: to hold the liberal media accountable.
The
advertisements, featuring the “Don’t Believe the Liberal Media!” motto,
are the largest ad buy in the MRC’s 25-year history and will be
featured for four weeks. More than 1.3 million onlookers in the highly
trafficked intersection are expected to see the billboards which are
valued at $180,000.
This iconic location has hosted ads by some
of the most prestigious brands in the world, including DKNY and the New
York Knicks, and it is the first placement of the MRC’s “Tell The Truth!
2012 [1]” campaign expected to total more than $5 million [2]. Billboards with
the same message are also planned for Tampa and Charlotte during the
Republican and Democratic National Conventions later this year.
MRC President Brent Bozell:
“There
is no better location for this billboard than the liberal media’s own
backyard. We promised this 2012 campaign would be the most expansive,
most exhaustive and consequently the most expensive operation in our 25
years. We will keep that promise because this is the most important
election in our lifetime and the American people are sick and tired of
the left-wing media deciding who will govern our country.”
To schedule an interview with MRC President Brent Bozell or another MRC spokesperson, please contact Colleen Sullivan - csullivan@crcpublicrelations.com [3] or Hayley McConnell - hmcconnell@crcpublicrelations.com [4] or call (703) 683-5004.