If there was any question before, now there can be no doubt: The liberal media today represents a clear and present danger to Constitutional government, freedom and the future of America. We are at a crossroads. The elections in November will decide our future. Freedom or slavery? Liberty or tyranny?
The liberal news media have given up all notion of objectivity. They've chosen the future they want. They want Barack Obama unleashed for a second term. They want the Progressive agenda he will bring. And they are doing everything they can to re-elect the most left-wing President in American history and every politician who supports his agenda.
The choice for conservatives is clear. We fight or we perish. We must win, so we must fight. The most powerful weapons at our disposal are the Media Research Center and its "Tell the Truth!" 2012 campaign.
For 25 years, the MRC has served as the conservative movement's only answer to the Left’s ultimate weapon: liberal media bias. On a daily basis the MRC documents, exposes and neutralizes the liberal media on a variety of fronts. Through its News Analysis Division monitoring the media 24 hours a day, through MRC's five Web sites, through its highly influential NewsBusters, through MRC TV, through e-mail alerts, through MRC Action's 520,000 strong and growing grassroots army, through Special Reports and through MRC’s on news service CNSNews.com.
With its $4 million-plus "Tell the Truth!" 2012 campaign each of these core MRC assets will be working overtime to monitor liberal media bias. Additionally, the MRC will aggressively advertise these efforts, putting the liberal media elites on notice:
We're on the march in 2012 and we need your most generous possible support today. Thank you.
This time around, the Obama machine cannot run on the fairy dust of Hope and Change. The president's record is a losing one. Their path to victory is to vilify their opponents and hide their policy failures. Make no mistake, Mr. Obama's opponent in this election will face one of the most scorching personal assaults the country has ever witnessed.
We're already seeing the liberal media's campaign for Obama's reelection through their narrative of the "Republican War on Women." We see it in their thinly veiled bigotry toward Mitt Romney's Mormon religion and their constant harping about his wealth and supposed "disconnect" from the poor — even about his dog from almost 30 years ago. And they're just getting warmed up.
But nothing better epitomizes the Left's blatant hypocrisy and the disgraceful extent they will go to support Obama and the liberal agenda than the media's war on Rush Limbaugh and their handling of the Trayvon Martin-George Zimmerman shooting case in Florida. At the same time, these sorry episodes also demonstrate the power of the Media Research Center to turn the tables on the leftist media.
A court in Florida will determine whether George Zimmerman lawfully shot Trayvon Martin in self-defense. But NBC took not a minute to publicly render its verdict: guilty! Worse, NBC deliberately lied to its viewers and other media outlets and committed gross journalistic malpractice in its decision to follow the race-baiting lead of Al Sharpton (the despicable hired hand of NBC's sister channel on cable, MSNBC) and Jesse Jackson. The result has been a number of grotesque beatings of innocent white civilians in recent weeks and the potential for Rodney King-style riots once a verdict in a court of law is actually rendered.
The shooting of black teenager Trayvon Martin in Sanford, Fla., by neighborhood watchman George Zimmerman, a Hispanic, occurred on Feb. 26. Three weeks later, the police released the audio of Zimmerman's 911 call from that night, which said in part:
Zimmerman: "This guy looks like he's up to no good. Or he's on drugs or something. It's raining and he's just walking around, looking about."
Dispatcher: "Okay, and this guy, is he black, white or Hispanic?"
Zimmerman: "He looks black."
That was the real call. But when NBC News got a hold of it, they edited out the dispatcher's question and made the sequence like this:
Zimmerman: "This guy looks like he's up to no good.... He looks black."
MRC's NewsBusters blog was the first to expose NBC's deceit, followed by an appearance by Brent Bozell on Hannity on Fox News. The good news is that MRC’s reporting helped spark sparked national outrage and caused an internal investigation at NBC and the subsequent firing of at least one of the producers responsible for the lie.
In late February, Rush used some unfortunate language to describe Georgetown Law student Sandra Fluke—who had appeared before Congress demanding welfare payments to cover contraception. He was wrong to use this language and he apologized—on the air—several times.
But the liberal media don't care about what Rush said. They just want to get him.
In response, the MRC created a petition Web site, IStandWithRush.org, calling on folks to express their support for Rush's vital contribution to the conservative movement. That action generated more than 41,000 petitions and 62,000 calls and e-mails, which were sent to the sponsors who were leaving Rush's show at the time. (Since then, his audience and sponsors have grown more numerous than ever!)
In state after state, starting in New Hampshire and South Carolina and spreading across America, the 520,000 activist members of MRC Action have consistently confronted liberal reporters for attacking conservatives in the primary races. Our grassroots army hit literally hundreds of events throughout the primaries, distributing thousands of signs and stickers. In every case, we were cheerfully surrounded by thousands of conservatives who wanted our "Tell the Truth!" materials. They took everything we could supply them with and they confronted the left-wing media at every single event.
The MRC's "Tell the Truth!" message was everywhere. As a result, the leftist news media, on TV and in print, could not keep us out of the picture, with our signs showing in the background throughout the length of several live reports. Wherever they were, we were there too, and millions of Americans saw us and our grassroots supporters through CBS, ABC, CNN, Fox News, The Washington Post and the many local TV affiliates, newspapers and online media.
In addition, we have also been spreading the "Tell the Truth!" banner through social media Facebook and Twitter, as well as e-mail. This is the largest social media effort ever undertaken by conservatives through these platforms. By our calculations, more than 1 million Americans will participate over the course of this campaign. (We have also made and will continue to make much use billboard signs and mobile billboard trucks broadcasting our message in targeted cities, including a massive 1,684—square-foot billboard in Times Square, New York City.)
In state after state, at scores of events, our grassroots army and targeting marketing efforts continued to show up — and will continue to show up. Our main message, "Don't Believe the Liberal Media!" is now part of the 2012 election campaign and the liberal media are being forced to acknowledge it. We are fighting back.
Media bias is EVERYONE's problem, impacting the ability of every free market and conservative organization to get its ideas across and debunk the Left. We will continue to reach out to conservative organizations and grassroots groups with targeted MRC communications in order to form coalitions and make media bias a national issue for the whole conservative movement.
We will approach fellow conservative organizations to offer customized communication concerning media bias relevant to their specific missions. For example, if Americans for Prosperity wants to find out the worst media bias on issues of taxes and other fiscal matters — but not have to sift through bias on social issues like faith, gay marriage, etc. — the MRC will send a custom email with the "worst of " bias on the exact issues they are interested in.
In addition, this effort will include outreach to leaders from both parties on Capitol Hill, presenting the most egregious examples of liberal bias in the campaign. And we will create and distribute to every media producer a "rolodex" of conservative issue representatives so they know exactly who to call to get our side of the story.
A stand alone website for "Tell the Truth!" 2012 will be the focal point for this effort and will expand the already strong brand of the Media Research Center.
The MRC News Analysis Division will:
The MRC Business and Media Institute
BMI's strength is analyzing economic claims, pointing out flaws in coverage and showing how the media tends to take government's side against businesses on regulatory and tax issues. Throughout the campaign, BMI will publish fact-checks on the numbers reporters use, contact industry/academics for differing perspectives and present free market arguments that reporters rarely make.
The MRC Culture and Media Institute
The Obama machine and its allies in the media have already begun to paint the GOP nominee as "weird," as well as religiously and socially "extreme." That plays to CMI's strength. Also, as any of the following issues come up on the campaign trail, CMI can quickly react: abortion (Planned Parenthood), gay marriage, attacks on women, gun control, patriotism, Hollywood's influence, ethics, religion, morality, etc.
CNSNews.com will launch three initiatives to combat liberal media bias for "Tell the Truth!" 2012:
Rankings — The MRC will rank, on a weekly or monthly basis, the worst national media outlet or media personality for the most overtly, liberally biased coverage of the preceding week and work to skewer them for an entire week. It will have a qualitative component to it in addition to being backed by quantitative data that cites their bias. We will publically "dishonor" each winner and Brent Bozell will issue a statement and challenge to not let the media wreak havoc and influence in the election of 2012.
Advertising — These rankings will be used to implement a smart advertising campaign, especially using online banner ads at major political outlets like the Washington Post, Politico, USA Today, etc. With each new ranking and unveiling of the Worst Election Coverage DisHonor, the MRC would host online banner ads that invite people to click and find out who worked the hardest to sabotage the 2012 election that past week.
Rapid Response — MRC will monitor the news daily to use in pitching specific examples and/or reaction to the news outlets, continuously challenging the liberal media for trying to influence the election.
All of the campaign elements mentioned below are dependent on raising the funds required.
|Fundraising ("Tell the Truth Tour" & Regional Meetings)||$120,000|
|Equipment, Supplies & Support||$55,000|
|Measure Public Perception of Media/Impact||$100,000|
News Analysis Division
|Outreach and Coalition Building||$90,000|
|Documentary on Media Bias||$150,000|
|Local/Regional Bias Monitors||$200,000|
|Increased/Specialized Monitoring Efforts||$150,000|
Business and Media Institute / Culture Media Institute
|Two Special Reports each (4 total)||$20,000|
|Four smaller reports each (8 total)||$20,000|
|Five reports on George Soros political donations||$25,000|
|Editorial Cartoons (at least 2 per month)||$6,000|
|Additional staff to accomplish above||$100,000|
|Candidate Fact Checking||$185,000|
|Tell the Truth about Economics||$91,000|
|Video Journalism (2 person video team to track candidates plus equipment)||$200,000|
Marketing and Advertising
|Web banner ads||$354,405|
|Web video ads||$28,000|
|Tea Party Kits||$128,255|
|Billboards, aerial banners and taxi cabs ads||$396,570|