http://archive2.mrc.org/taxonomy/term/15464/all en http://archive2.mrc.org/articles/media-hype-and-corporate-health-ads-are-finger-lickin-bad-business <div class="field field-type-nodereference field-field-source"> <div class="field-items"> <div class="field-item odd"> <div class="field-label-inline-first"> By</div> <a href="/author/kyle-gillis">Kyle Gillis</a> </div> </div> </div> <p>Colonel Sanders is rolling over in his grave.</p> <br /> <p>An August 17 <a href="http://www.nydailynews.com/money/2010/08/17/2010-08-17_unhealthy_profits_kfc_pushing_grilled_chicken_but_are_people_buying.html"></a>New York Daily News story reported that KFC’s second quarter sales fell 7 percent. The reason? According to KFC franchise owners, KFC”s recent marketing strategy of promoting grilled chicken instead of their signature fried chicken is hurting sales.</p> <br /> <p>Essentially, customers don’t want the healthier grilled chicken; they want the fattier fried chicken.</p><p><a href="http://archive2.mrc.org/articles/media-hype-and-corporate-health-ads-are-finger-lickin-bad-business" target="_blank">read more</a></p> Articles MRC Business Business Health grilledchicken healthads KFC Wed, 18 Aug 2010 14:15:00 +0000 admin 27127 at http://archive2.mrc.org