Special WaPo Environmental Section Gives Greens Free Advertising
Supplement short on paid ads but long on free environmental opinion.
In honor of Earth Day 2010, the Washington Post dedicated eight pages in a special advertising supplement titled “Environmental Leadership.” (Unavailable online).
Although it was woefully short on actual ads, the advertising supplement featured thirteen columns that sponsored, championed, and moralized the environmental catastrophe sure to result if Americans – and sometimes others too – don’t dramatically overhaul the economy and lifestyles. It predictably featured loud calls for more and more government while consciously downplaying the costs to the American economy.
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Sources for the special “Environmental Leadership” supplement include:
New York City Mayor Michael Bloomberg urging Congress to adopt the Green Taxis Act requiring all taxi owners to buy hybrids when retiring old vehicles.
Jon Entine, a Visiting Fellow at conservative think-tank American Enterprise Institute, was also included – promoting smarter corporate environmentalism. And Richard A. Meserve, president at Carnegie Institution for Science argued that nuclear energy must be included in energy strategies going forward.
The Post, which can’t be accused of restraint in pushing its political agenda, must have been disappointed in the roughly three pages of ads in its eight-page ad supplement. But it isn’t really surprising when it’s offering solutions to a non-existing problem.
