More than an hour into the program, Wednesday's CBS This Morning finally acknowledged that "this race is not over for Mitt Romney," based on the network's own polling. Norah O'Donnell noted that "in our new polls...Republicans are more enthusiastic than Democrats about voting this year in general, and that enthusiasm has actually...grown since early August."
O'Donnell's reporting came almost an hour after Bob Schieffer's apocalyptic spin
about the Republican presidential nominee's campaign. Before getting to
the poll numbers, she pressed Frank Luntz on whether the hidden camera
videos were "a turning point in the campaign," and claimed that "Romney was suggesting that those people are mooching off the system. He wasn't offering a helping hand in that statement, or, at least, that's how they might interpret it."
The anchor led the segment with her "turning point" question to the
Republican strategist. Luntz answered, in part, that "it clearly puts
him on his back feet, and he doesn't need this when he's behind in the
polls. But they're not criticizing him for the overall philosophy.
They're criticizing him for how he articulated it."
O'Donnell followed up with a refutation of the most publicized line from the Romney videos: "Those 47 percent of Americans, who don't pay federal income tax, are not victims or dependent on government.
Many of them do pay payroll taxes. Many of them are seniors, who worked
hard their entire life, and now, just live on Social Security, of
which, you don't have to pay income taxes."
Later,
the former NBC correspondent made her Romney "wasn't offering a helping
hand in that statement" assertion. Luntz acknowledged that "it's how
they might interpret it, and that's the whole issue," but then added, "I want to make this clear. This race isn't over. It's not a game changer. It just puts him behind a couple of days." O'Donnell seconded her guest's assessment and disclosed the poll numbers - three minutes and 35 seconds into the segment.
O'DONNELL: Can I just point out one thing, too, though? In our new
polls that are out this morning, we've seen, though, that still,
Republicans are more enthusiastic than Democrats about voting this year
in general, and that enthusiasm has actually – enthusiasm has grown
since early August. So, this race is not over for Mitt Romney.
Instead of reporting these figures during the earlier segment with Schieffer, the anchor helped the Face the Nation
host paint a dark outlook for Romney: "Karl Rove, who is involved in a
super PAC that helps fund campaign ads that support Mitt Romney's
election – I mean, even he said Americans who don't pay income
taxes are part of the GOP coalition. So there – it's not just pundits
and columnists. You have strategists, like Karl Rove, who suggested this
is a problem."
The full transcript of Frank Luntz segment from Wednesday's CBS This Morning:
NORAH O'DONNELL: With us now is former Republican strategist Frank Luntz, CBS News political analyst. Frank, good morning.
FRANK LUNTZ, CBS NEWS POLITICAL ANALYST: Good morning.
[CBS News Graphic: "Race For The White House: Romney Doesn't Back Down Over '47%' Remarks"]
O'DONNELL: So, now you see a number of Republicans – former Republicans
criticizing Mitt Romney for his comments. It does – is this a turning
point in the campaign?
LUNTZ: Well, it clearly puts him on his back feet, and he doesn't need
this when he's behind in the polls. But they're not criticizing him for
the overall philosophy. They're criticizing him for how he articulated
it. First, we had the 99 to one percent; now, we've got the 47 to 53
percent. Americans do believe that there's too much dependency on
government, and they want more personal responsibility. What they don't
like, is that line in Romney's statement, where he says, I don't care
about them. They want a President to care about everyone, regardless of
whether you vote for them or not.
[CBS News Graphic: "The Gallup Poll: Presidential Race Among Registered
Voters: Obama, 47%; Romney, 46%; Margin of Error: +/- 2% Pts."]
O'DONNELL: Right, but those 47 percent of Americans, who don't pay
federal income tax, are not victims or dependent on government. Many of
them do pay payroll taxes. Many of them are seniors, who worked hard
their entire life, and now, just live on Social Security, of which, you
don't have to pay income taxes-
ROSE: And some of them are Republicans-
LUNTZ: Yes, and that's actually-
O'DONNELL: A lot of them-
LUNTZ: Yeah, and that's the issue, which is, first, you're trying to
decide, are you in the 53 or 47; then, you're trying to decide, do you
pay or not? He wants to be talking about the economy. He wants to be
talking about jobs - about the deficit and debt - and instead, he's
talking about this issue. You know, we've got the newspapers today:
'Romney Exposed'; 'A Spit in the Face'. This is not the coverage that he
wants 48 days before the election.
GAYLE KING: So, how does he get back on message, and what are you hearing from the people out there?
LUNTZ: Well, we were just in Wisconsin yesterday, and I was in
Charlotte back on Saturday, and it broke my heart – and a moderator is
never supposed to admit that they break down in a group. But a gentleman
told me about how – not that he moved in with his parents, but his
parents had had to move back with him. His sister had to move back with
him. I gave him an extra $20 to stay longer for the focus group, and it
broke him up, because he needed that $20. There is more despair and
disappointment in this country than any time in the 20 years that I've
been doing this. And that's what these candidates want to hear. They
want to know that you're going to respond to it, that you're answer it-
ROSE: That's what the people want to hear-
O'DONNELL:
But Romney was suggesting that those people are mooching off the
system. He wasn't offering a helping hand in that statement, or, at
least, that's how they might interpret it.
LUNTZ: It's how they might interpret it, and that's the whole issue.
It's the interpretation versus what is meant. Look, no one trusts
political ads anymore. They don't trust any of the statements coming
from the politicians. That's why these debates are so important, and I
want to make this clear. This race isn't over-
O'DONNELL: Right-
LUNTZ: It's not a game changer. It just puts him behind a couple of days.
O'DONNELL: Can I just point out one thing, too, though? In our new
polls that are out this morning, we've seen, though, that still,
Republicans are more enthusiastic than Democrats about voting this year
in general, and that enthusiasm has actually – enthusiasm has grown
since early August. So, this race is not over for Mitt Romney.
[CBS News Graphic: "Quinnipiac University/CBS News/New York Times Poll:
More Enthusiastic About Voting This Year Among Colorado Voters: Among
Republicans, 53%; Among Democrats, 38%; Margin of Error: +/- 3% Pts."]
LUNTZ: Not only is it not over, if Romney can change the focus, with 23
million unemployed, he's got a tremendous opportunity. But he cannot –
they cannot have campaign events like this, which put him off his game.
KING: All right. Frank Luntz, we thank you.
LUNTZ: Thank you.
— Matthew Balan is a news analyst at the Media Research Center. You can follow him on Twitter here.
