CBS is getting desperate.
[1]The network has posted an ad seeking a reporter to cover the “eco beat” – with some interesting requirements.
“CBS is expanding its coverage of the environment,” the ad reads. “We seek a talented reporter/host for Internet video broadcast. We are looking for smart, creative, hard working up and comers, who can bring great energy, creativity and a dash of humor to our coverage. A deep interest in the environment and sustainability issues will serve you well.”
So you would think such a job would require a science background or years of covering environmental news? Not exactly.
“You are wicked smart, funny, irreverent and hip, oozing enthusiasm and creative energy,” the ad reads. “This position requires strong people, reporting, story telling and writing skills. Managing tight deadlines should be second nature. Knowledge of the enviro beat is a big plus, but not a requirement.”
Ironically, the ad shows irreverence to what kind of carbon footprint the job duties might require. The ad includes: “Be prepared to see America. Heavy domestic travel.”
That would continue CBS’s efforts across the country. In September, [2]CBS’s “The Early Show” showed viewers how one Florida family went to extraordinary lengths with high costs to lower their carbon footprint.
Related Links:
BMI's Special Report [3]"Fire & Ice: Journalists have warned of climate change for 100 years, but can't decide weather we face an ice or warming"
[4]Climate of Bias: BMI's page devoted entirely to global warming and climate change in the media.