J.CREW, a popular preppy woman's clothing brand and favorite affordable line of first lady Michelle Obama, is targeting a new demographic - mothers of gender-confused young boys. At least, that's the impression given by a new marketing piece that features blatant propaganda [1] celebrating transgendered children.
An email sent to customers on Tuesday, April 5th contained a promotion for free shipping if the customer spends $150 or more. The email also contained a feature called 'Jenna's favorites,' highlighting special selections by J.CREW designer Jenna Lyons. Jenna selected a striped long-sleeve t-shirt, and hot pink nail polish by Essie, modeled by her young son.
In the feature, Jenna is pictured with her adorable curly-haired son Beckett, and the two are seen giggling with Jenna holding Beckett's feet, containing hot pink painted toe-nails. 'Lucky for me, I ended up with a boy whose favorite color is pink,' read Jenna's quote. 'Toenail painting is way more fun in neon.'
Not only is Beckett likely to change his favorite color as early as tomorrow, Jenna's indulgence (or encouragement) could make life hard for the boy in the future. J.CREW, known for its tasteful and modest clothing, apparently does not mind exploiting Beckett behind the façade of liberal, transgendered identity politics. One has to wonder what young boys in pink nail polish has to do with selling women's clothing.
Propaganda pushing the celebration of gender-confused boys wanting to dress and act like girls is a growing trend, seeping into mainstream culture. NBC's Today show on January 3 featured a segment on the 'Princess Boy' [2] in which five-year-old Dyson Kilodavis was seen twirling in pink ballerina tutu, much to the delight of his mother Cheryl and host Meredith Vieira.
h/t Hayley McConnell