Tis the season for naughty Santa ads? A Samsung commercial showed Mrs. Claus displaying her [1] naughty side.
Samsung cut an innuendo-laced a commercial [2] for its Galaxy phone. The ad first shows a pair of elves excitedly telling Santa they made a video for him. Mrs. Claus shares the video with Santa simply by touching phones. Then Mrs. Claus says: “I also made you a video,” touches phones, then leans in and suggestively says: “but you probably shouldn’t watch it on the sleigh.” (The ad is a Christmas takeoff of an earlier ad [3] featuring the exact same scenario.)
Perhaps while Santa was busy making toys, Mrs. Claus has been whiling away the North Pole nights reading “50 Shades of Gray,” or reaching out to a certain former Democratic congressman from New York?
The ad is one Christmas image viewers could have done without. But using icky sex to sell products [4] is apparently the “new normal” for advertisers.