Facts Frozen Out: Network News and Global Warming
Table of Contents:
- Facts Frozen Out: Network News and Global Warming
- Introduction
- No Room for Scientific Debate
- Disaster Awaits
- Expert Soundbite Sources
Expert Soundbite Sources
The skewed nature of the global warming debate in the media is illustrated by whom network reporters interviewed for soundbites. In the 48 stories during the study period, there were 60 soundbites from those who thought global warming was a problem and favored drastic policy solutions. Ten soundbites came from the other side, with only two of those coming from scientists. (Fifteen soundbites came from neutral sources.) Reporters often used soundbites to frame the debate as being between science and environmental activists on one side and industry on the other. On the October 22, 1997 NBC Nightly News, for instance, correspondent David Bloom pitted the Sierra Club's Dan Becker (who said the Clinton plan to curb greenhouse emissions "is like fighting a five-alarm fire with a garden hose") against a representative of the coal industry, who claimed the Clinton plan would cost jobs. Scientists skeptical of global warming were ignored. NBC News, though, did come the closest to balance of all the networks. Twice the Nightly News used its "In Their Own Words" segment to allow critics of global warming policies to speak. On the July 8, 1996 broadcast, Singer made the case against human-induced global warming and then on October 7, 1997 Thomas Moore of the Hoover Institution argued that global warming would extend growing seasons and, since people in warmer climates live longer, aid public health. But these were the exceptions. For the most part, the media debate over global warming has been one-sided, with the legions of skeptical scientists left out.
SCIENTISTS FOR JOURNALISTS TO CONTACT
TO HELP BALANCE REPORTING ON GLOBAL WARMING
Sallie Baliunas | Harvard-Smithsonian Ctr. for Astrophysics | (202) 296-9655 |
Richard Lindzen | Massachusetts Institute of Technology | (617) 253-0098 |
Patrick Michaels | University of Virginia | (804) 924-7761 |
William Nierenberg | Scripps Institution of Oceanography | (214) 534-6126 |
Frederick Seitz (former President, National Academy of Sciences) |
Rockefeller University | (212) 327-8423 |
S. Fred Singer | University of Virginia (also, Science & Environmental Policy Project) |
(703) 503-5064 |
Chauncey Starr | Electric Power Research Institute | (415) 855-2909 |