A sleazy photo shoot for GQ magazine backfired on Fox's "Glee," with even Katie Couric voting thumbs-down. But Lawrence O'Donnell said I started a "cult."
No
doubt about it, Fox's "Glee" is a pop-culture juggernaut. In 2009, the
"Glee" cast landed 25 singles on the Billboard Hot 100, the most by any
artist since The Beatles. The show is syndicated all over the world.
Its second season debut scored more than 12 million viewers. Clearly,
Fox knows that this show about a high-school glee club is a hot ticket
for high-schoolers, and its appeal trickles down through the lower
grades. They're the ones who are downloading all the "Glee" singles for
their iPods.
So who is the marketing genius who decided that female "Glee" stars
should pose in their bras and underwear in the badly named "Gentleman's
Quarterly" magazine? And with a fully clothed male star putting his
hand on their rear ends on the cover? Surely, a lot more children watch
the TV show than check out GQ magazine, but the photo shoot was news
all over the entertainment world. Sleazy marketing is the best
marketing.
This decision was almost uniformly condemned. One standout example
was CBS anchor Katie Couric, who denounced it in an online commentary.
"These very adult photos of young women who perform in a family show
just seem so un-'Glee'-like. The program is already edgy in the right
ways, these images don't really, in my humble opinion, fit the 'Glee'
gestalt."
But "Glee," a "family show"? Not even Fox would agree. It's overtly
sexual (in Couric-speak, that's "edgy") and absolutely no one in the
show is a role model. A recent episode featured two (clothed)
cheerleaders making out in bed. Fox might argue the women in the photo
shoot are in their twenties, not actual high schoolers, but that's
beside the point. GQ clearly designed this photo shoot to appeal to men
(the GQ readership's median age is 33.4) and their fantasies about
underaged girls in high school.
Despite all this, "Glee" does have some defenders, and they are
lashing out in stupid ways. On MSNBC's "Last Word with Lawrence
O'Donnell," the host spoke out against, and blamed the scandal on, the
Parents Television Council, which he defined as "a cult that was
invented to complain about TV and pretend that the TV remotes don't
have channel selectors or buttons that turn the infernal machines off."
I've been called many things, but I've never been accused of starting a "cult."
O'Donnell's brain cramp didn't end there. He found it odd that the
PTC opposes sex on family TV shows, when "without sex, there would be
no families." O'Donnell continued upending common sense by
congratulating the sleazy "Glee" actresses as responsible sex
educators. They "should be very proud of the lessons they are teaching
teenage girls about the complexities of decisions involving sex," he
pronounced - at the very moment the screen next to him was showing the
two cheerleaders kissing in bed.
He was not alone. Entertainment Weekly writer Jennifer Armstrong
also protested the PTC's objections. She was "morally outraged by your
moral outrage." Really. Armstrong complained that she opposed the
"Glee" shoot, too, as "misogynist trash," but her eminently sensible
feminist outrage was "derailed" by the PTC focusing on the shoot's
effect on children (and dirty old men). But Armstrong derailed herself
by trying to argue that parents shouldn't attack shows like Fox's
"Family Guy" because they are "aimed at adults," even though they are
also watched by millions of children.
Armstrong actually claimed that a March 2009 "Family Guy" episode
loaded with an outrageous plot about homosexuality and bestiality and a
horse trampling disabled children was somehow beyond criticism, because
Fox was baiting its critics. By this fractured illogic, the more
outrageous the show, the more it should be ignored.
Hollywood's defenders are forever insisting that their critics
should just throw in the towel. "These are difficult days for the
decency police," reported the New York Times. On MSNBC, O'Donnell
asserted the game was over: we're all "going to have to realize that
the censorship battle is lost." The defeat is so complete we're
supposed to thank the outrage-makers for raising awareness that they
cannot be trusted.
But these same critics would never say the Better Business Bureau
should pack it in, or that Mothers Against Drunk Driving is becoming
irrelevant. There is nothing more these cultural bohemians would like
than for all the walls of traditional decency to come crashing down.
Then they'll have what they really want: moral anarchy.