MediaWatch: May 1990
Table of Contents:
USA Earth Day
USA Earth Day. USA Today editors gave Earth Day promoters more free space than they ever could buy, especially in a 24-page Friday special section. Our favorite public relations piece: "Earthlings, Take It From Your Environmental Leaders," a half-page of features on left-wing activists, including Earth Day organizer Denis Hayes, Barry Commoner, Greenpeace USA Executive Director Peter Bahouth, Environmental Action Executive Director Ruth Caplan, National Audubon Society President Peter Berle, and Lois Gibbs, head of the Citizens Clearinghouse for Hazardous Wastes.
USA Today also helped environmental groups by staffing its Earth Day Hot Line with representatives of Greenpeace and other groups, and printing their addresses and phone numbers. The paper also put together an Earth Day "reading roundup," recommending titles like Reweaving the World: The Emergence of Ecofeminism.
