The top 25 of the 50 most generous philanthropists [2] on Business Weeks list alone gave over $30 billion to charitable causes from the years 2001-2005, on issues as diverse as spirituality, poetry and Armenian causes. To put that in perspective, $30 billion is the size of the oil industrys profit margin [3] that the media was recently incensed about. Its also roughly the size of what Congress authorized the federal government to spend on Homeland Security [4] next year.
Such a tremendous outpouring of generosity is not uncommon, however. In the few short days after Hurricane Katrina devastated the Gulf Coast, major American corporations frequently under media scrutiny such as Wal-Mart and drug manufacturers came to the aid of victims. The Business & Media Institute [5]
documented then how the broadcast networks underreported, if not ignored, such charitable giving.