PBSs Now Charged Up
About Foul Play Killing Electric Car
But in reality, only a few hundred sold,
despite tax credits and advertising.
By Ken Shepherd
Business & Media Institute
June 13, 2006
The June 9 Now with David Brancaccio could well have
been titled PBSs Tin-Foil Conspiracy Theatre as the newsmagazine
looked at death of the electric car from the Michael Moore-like lens
of a left-wing filmmaker.
Rather than entertaining the notion that a lack of market demand
doomed the vehicles, Now instead pushed filmmaker Chris Paines
arguments that the clean cars demise was the result of a sinister
plot by GM and Big Oil. That film, Who Killed the Electric Car, is
scheduled for a June 28 release in New York and Los Angeles.
Looking into the demise of the electric car, Paine said, he began
to realize that something really had happened. That it was foul
play.
Foul play implicated in the death of these cars, Brancaccio asked.
But the real foul play here, or what Paine called spin, was what
amounted to a 30-minute PBS promo for the latest left-wing film
coming out of Hollywood.
Paine explained, The idea of the film is why is it so hard for us
to get off of oil, adding, whenever you have big change, there's
big forces that say, No, no, no, we don't want the change.
But those big forces arent shady executives in a back room. Theyre
consumers who never warmed to a vehicle that was inconvenient to
recharge, despite tax credits offered for electric vehicles.
According to the General Motors (NYSE: GM)
Web site, the
GM-produced EV1 [1] ran on a lead acid battery requiring a 5 to 6
hour charge on which the driver could expect a driving range of
55 to 95 miles. Or a nickel-metal hydride battery which gave a
75-130 mile range with a 6-8 hour charge. The Toyota Rav4EV, an
electric version of its gasoline-powered SUV, achieved only 100-125
miles per charging, according to a
Toyota press release [2].
Either way, the mileage and refueling limitations were hardly a
selling-point for busy Americans. Long road trips or weekends
running numerous errands would be next to impossible to accomplish.
As GM stated on its Web site, it learned that new technologies need
a supporting infrastructure an issue that must be addressed before
fuel cells like those running on hydrogen, can hit the streets.
And while Paine complained to Brancaccio about tax credits for SUVs
for small business owners, the government did actively encourage
electric vehicles with tax incentives. According to the federal
government Web site fueleconomy.gov, electric vehicles used to
qualify their owners for a one-time
$4,000 tax credit [3]
before being phased down to $1,000 in 2006. By contrast, hybrids in
service prior to 2006 are worth only a $2,000 tax deduction, while
newer hybrids account for at most a $3,400 tax credit.