Outgunned: How the Network News Media Are Spinning the Gun Control Debate

Appendix A: Numerical Breakdown

1999 Study, total number of stories analyzed:
(July 1, 1997 to June 30, 1999) 653
1997 Study, total number of 
stories:
(July 1, 1995 to June 30, 1997) 244

Study Totals

1999 Gun Study 1997 Gun Study
Total anti-gun stories: 357 (55%) Anti-gun stories: 157 (64%)
Total pro-gun stories: 36 ( 5%) Pro-gun stories: 10 (4%)
Total neutral stories: 260 (40%) Neutral stories: 77 (32%)
Total anti-gun talking heads: 412 (38%) Anti-gun talking heads: 165 (52%)
Total pro-gun talking heads: 209 (19%) Pro-gun talking heads: 110 (35%)
Total neutral talking heads: 471 (43%) Neutral talking heads: 40 (13%)
Total anti-gun guests: 84 (47%) Anti-gun guests:  37 (70%)
Total pro-gun guests: 38 (21%) Pro-gun guests:  12 (23%)
Total neutral guests: 58 (32%) Neutral guests: 4 (7%)

Combined Study (4 Year) Totals

Total stories: 897
Total anti-gun stories: 514 (57%)
Total pro-gun stories: 46 (5%)
Total neutral stories: 337 (38%)
Total anti-gun talking heads: 577 (41%)
Total pro-gun talking heads: 319 (23%)
Total neutral talking heads: 511 (36%)
Total anti-gun guests: 121 (52%)
Total pro-gun guests: 50 (21%)
Total neutral guests: 62 (27%)

Totals By Network

ABC


Good Morning America World News Tonight
Anti-gun stories: 92 (64%) Anti-gun stories: 43 (63%)
Pro-gun stories: 1 (1%) Pro-gun stories: 3 (4%)
Neutral stories: 51 (35%) Neutral stories: 23 (33%)
Anti-gun talking heads: 52 (42%) Anti-gun talking heads: 73 (40%)
Pro-gun talking heads: 21 (17%) Pro-gun talking heads: 41 (22%)
Neutral talking heads: 50 (41%) Neutral talking heads: 70 (38%)
Anti-gun guests: 33 (53%) Anti-gun guests: 0
Pro-gun guests: 8 (13%) Pro-gun guests: 0
Neutral guests: 21 (34%) Neutral guests: 0

CBS


This Morning Evening News
Anti-gun stories: 19 (38%) Anti-gun stories: 28 (53%)
Pro-gun stories: 4 (8%) Pro-gun stories: 3 (6%)
Neutral stories: 27 (54%) Neutral stories: 22 (41%)
Anti-gun talking heads: 11 (27%) Anti-gun talking heads: 48 (38%)
Pro-gun talking heads: 10 (24%) Pro-gun talking heads: 25 (20%)
Neutral talking heads: 20 (49%) Neutral talking heads: 54 (42%)
Anti-gun guests: 9 (33%) Anti-gun guests: 0
Pro-gun guests: 5 (19%) Pro-gun guests: 0
Neutral guests: 13 (48%) Neutral guests: 0

NBC


Today Nightly News
Anti-gun stories: 82 (52%) Anti-gun stories: 43 (50%)
Pro-gun stories: 10 (6%) Pro-gun stories: 8 (9%)
Neutral stories: 67 (42%) Neutral stories: 36 (41%)
Anti-gun talking heads: 53 (31%) Anti-gun talking heads: 77 (32%)
Pro-gun talking heads: 28 (17%) Pro-gun talking heads: 44 (19%)
Neutral talking heads: 88 (52%) Neutral talking heads: 116 (49%)
Anti-gun guests: 40 (46%) Anti-gun guests: 0
Pro-gun guests: 24 (27%) Pro-gun guests: 0
Neutral guests: 24 (27%) Neutral guests: 0

CNN


The World Today

Anti-gun stories: 50 (55%)
Pro-gun stories: 7 (8%)
Neutral stories: 34 (37%)
Anti-gun talking heads: 98 (45%)
Pro-gun talking heads: 40 (18%)
Neutral talking heads: 79 (37%)
Anti-gun guests: 2 (67%)
Pro-gun guests: 1 (33%)
Neutral guests: 0